Portfolio Brand & Logo Identity
The River Café
The brief was to design a simple brand identity and promotional material suite for a corporate restaurant run by a contract catering company.
Project Details
- Clean and precise design
- Incorporate the special location of the restaurant (beside a river)
The client asked me to focus on the new modern look and feel of the restaurant and the fact that it has a river view. Drawing attention to this was an important aspect of the brief because the client felt the customers didn't seem to notice river or its beauty anymore. The menu paper was also accompanied by loyalty cards.
Ai
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